How to Add Hearth Financing to Your Contractor Website (With Real Examples)

Most contractors who use Hearth do not advertise it on their website. They offer financing verbally at the consultation, which is better than nothing, but it leaves a lot of opportunity on the table. Homeowners research contractors before they ever pick up the phone. If your website mentions financing and your competitor’s does not, you are already winning the comparison before anyone calls either of you.

This guide covers how to add Hearth financing to your contractor website, where to place it for maximum impact, and what the copy should say to actually convert website visitors into financing applicants.

Why Your Website Should Mention Financing Before the Phone Call

Homeowners doing project research in 2026 are filtering for contractors who will not require them to come up with a large lump sum. They may not search explicitly for “contractor financing,” but they are evaluating whether a project is financially accessible based on what they read before they make contact.

A contractor website that mentions monthly payment options signals three things simultaneously: you are professional, you are easy to work with financially, and you understand that $20,000 projects require more than a handshake and a check. That signal happens before the phone rings, which means it influences whether the phone rings at all.

There is also a practical filtering benefit. The homeowners who see your financing badge and reach out are already open to payment plans. The qualifying conversation is easier because they showed up with financing already on their mind.

What Hearth Provides for Website Marketing

Hearth includes marketing support as part of the Pro plan subscription. Here is what you get:

• A web badge or financing widget: A branded graphic that says something like “Financing Available” or “Monthly Payments Available” that you can place on your site
• A pre-qualification link: A unique URL where homeowners can check their payment options without a hard credit pull
• Marketing materials: Printable materials, email templates, and digital assets for other channels
• Marketing language guidance: Suggested copy and messaging frameworks for presenting financing on the web

Your Hearth dashboard gives you access to these assets once your account is set up. The pre-qualification link is the most important element because it allows homeowners to self-qualify and see monthly payment options on their own, without requiring them to call you first.

Where to Place Financing Information on Your Website

Placement determines whether financing information gets seen or ignored. Here is the priority order:

1. Homepage Hero Section

The hero section is the first thing every visitor sees. If financing is a competitive advantage for your business, it should be visible here. You do not need a full explanation in the hero. A single line beneath your headline is enough: “Financing available. See monthly payment options without affecting your credit score.” Or even simpler: “Monthly payments available on all projects.”

Adding the Hearth badge or a simple “Financing Available” icon near your primary call-to-action button reinforces this without cluttering the design.

2. Services Pages

Each service page should reference financing in context. A roofing services page might include a section like: “Most homeowners finance roof replacements. Ask about monthly payment options starting around $180 per month on a typical $12,000 replacement.” This is where the monthly payment framing really works because you can anchor it to a realistic project cost for that specific service.

3. Pricing or Estimate Page

If your site has a pricing page or a “How It Works” page that mentions costs, this is a natural home for your financing information. A sentence like “All projects include flexible financing options. Get pre-qualified in minutes with no impact to your credit score” directly addresses the question every visitor on this page is asking: “Can I afford this?”

4. Contact and Request a Quote Page

The contact page is where visitors go when they are close to making a decision. Adding financing information here reinforces that accessibility at the moment of highest intent. Something like: “Ask about monthly payment options when you request your estimate. We work with 18 or more lenders to find the best rate for your situation.”

5. Footer

The footer is the worst place to put your primary financing message, but it is not worthless. A small financing badge or line in the footer ensures every page on your site has at least a passive mention. Think of it as reinforcement rather than lead generation.

How to Write the Financing Copy on Your Website

The copy that works does three things: it names the monthly payment, it removes fear about the credit process, and it connects the payment to real project value.

Weak version: “We offer financing options.”

Better version: “Most projects qualify for monthly payment options. A typical $15,000 bathroom remodel can be financed starting around $230 per month. No impact to your credit score to check your rate.”

Even better (when you have a specific service anchor): “Panel upgrades typically run $4,000 to $7,000. With financing, that is $90 to $155 per month for most qualifying customers. Check your options in about 3 minutes with no hard credit pull.”

The specificity of a dollar amount changes how homeowners read the message. “Financing available” sounds like fine print. “$180 per month” sounds like a decision they can make today.

The Pre-Qualification Link as a Lead Capture Tool

Hearth’s pre-qualification link is more than just a financing check. It is a low-friction entry point for homeowners who are not ready to pick up the phone but are ready to understand their options. Treat it as a lead capture tool, not just a financing tool.

Add the pre-qual link as a secondary CTA on your homepage, services pages, and contact page. The primary CTA might be “Request a Free Estimate” and the secondary might be “Check Your Monthly Payment Options.” These two CTAs serve different homeowner mindsets: one is ready to talk to you, and one wants to know if they can afford it first. Both are valuable leads.

You can also embed the pre-qualification link directly in email follow-ups after estimates. If a homeowner received a quote and went quiet, sending a follow-up with “You can check your monthly payment options here without any impact to your credit” often restarts the conversation.

Mobile Optimization for the Financing Application

Most homeowners who use your pre-qualification link will do so on a mobile device. Hearth’s application is mobile-optimized, but your website’s presentation of the financing option needs to be too.

Check a few things on mobile:

• Is the financing badge or mention visible above the fold on mobile without scrolling?
• Does the pre-qualification link open correctly in a mobile browser?
• Is the button large enough to tap easily?
• Does the financing mention appear on service pages when viewed on a phone?

If the financing CTA is buried below a long block of text on mobile or the link opens a desktop-formatted page, you are losing applicants to friction.

What Not to Do

A few common mistakes that reduce the effectiveness of financing mentions on contractor websites:

• Putting it only in the footer. The footer is not where buyers make decisions. Put it where eyes go first.
• Using vague language. “Financing available” means nothing. Monthly figures mean something.
• Making it look like fine print. Small gray text at the bottom of a page signals that financing is an afterthought, not a feature. Style it like a benefit, not a disclosure.
• Linking to a dead or broken pre-qual page. Test your Hearth link monthly. If it breaks and you do not notice, every homeowner who clicks it bounces.
• Forgetting to mention it on service pages. The homepage mention is a start, but the most conversion-oriented placement is on the specific service page where the homeowner is already thinking about that job’s cost.

Simple HTML Embed for Financing Mention

If your site is WordPress or a similar CMS, you can add a simple financing callout block to any page with basic HTML. This is a minimal version that works on any site:

<div style="background:#f0f7ff;border:1px solid #2563eb;border-radius:8px;padding:16px 20px;margin:24px 0;">
  <strong>Flexible Financing Available</strong>
  <p>Check your monthly payment options in minutes with no impact to your credit score.</p>
  <a href="YOUR_HEARTH_PREQUALIFICATION_LINK">See Your Options</a>
</div>

Replace the link with your unique Hearth pre-qualification URL from your Hearth dashboard. Place this block on your homepage hero area, each major service page, and your contact/quote page.

Bottom Line

Adding Hearth financing to your website is a 30-minute project with a measurable impact on your close rate. Homeowners who see monthly payment options before they call are better leads. Homeowners who self-qualify through your pre-qual link are ready to move forward. And every competitor who does not have financing on their website is inadvertently sending price-sensitive homeowners your way.

The setup is straightforward. Get your pre-qualification link from your Hearth dashboard, add a line and a button on your homepage and service pages, and let the traffic do the work. For more on how to maximize what Hearth offers, see our breakdown of what not offering financing actually costs you and the financing pitch guide for in-person consultations. If you are still deciding whether the annual subscription makes sense, the full Hearth cost breakdown walks through the fee math at different volume levels.