Category: Financing

Getting set up on Wisetack is straightforward. There is no annual fee, no long sales process, and most contractors are approved and sending their first financing links within a few business days of applying. Here is everything you need to know before you start.

What You Need Before You Apply

Wisetack’s application is fast, but you will want to have a few things ready before you start:

• Business information: Legal business name, business address, phone number, and email
• Business bank account: Wisetack pays you via ACH, so you will need your routing and account number
• Trade/industry type: Roofing, HVAC, plumbing, electrical, remodeling, etc.
• Approximate monthly or annual revenue: You will likely be asked this during the application
• Contractor license number: Have it available in case it is required for your state or trade type

Some applications may ask for additional documentation like a business bank statement or proof of insurance. This varies by state and business type. If requested, having these ready speeds up the approval process.

Step-by-Step: The Wisetack Application

1. Go to wisetack.com and click the “Get Started” or “Sign Up for Your Business” button on the homepage.
2. Enter your business information: Business name, address, and contact details. Select your industry/trade from the dropdown.
3. Select your service type: Wisetack categorizes by trade (roofing, HVAC, electrical, plumbing, general remodeling, etc.). Pick the one that best matches your primary business.
4. Provide bank account details: Your checking account routing and account number for ACH payouts. This is how you get paid after completing financed jobs.
5. Agree to the Merchant Agreement: Review and accept Wisetack’s terms. Read the fee section carefully so you understand when and how you are charged.
6. Submit your application.

The online form takes about 10 to 15 minutes to complete. If you have everything ready in advance, it goes faster.

How Long Until You Are Approved

Most applicants receive a decision same day or next business day. If additional documentation is needed (license verification, bank statement), the process may take 2 to 3 business days.

You will receive an email confirmation when your account is approved with your login credentials for the Wisetack business portal.

For questions during the application: [email protected] or (833) 927-0333.

After Approval: Setting Up Your Account

Once approved, log in at business.wisetack.us. Your account includes:

• A unique financing link you can send directly to customers via text or email
• A QR code customers can scan on-site to apply
• Job and transaction tracking for all your financed projects
• Payout history and upcoming payment information

You can also download the Wisetack mobile app on your phone, which makes sending financing links from the field faster. Several contractor CRM platforms also have direct Wisetack integrations that allow you to send financing links from within your existing software without switching apps.

Your First Transaction: How to Send a Financing Application

Once your account is live, here is exactly how to run your first financed job:

1. At the estimate or close, pull up Wisetack on your phone (app or browser)
2. Enter the customer’s first name, last name, and cell phone number
3. Enter the loan amount (the project total you are requesting financing for)
4. Hit send. The customer receives a text link immediately.
5. The customer clicks the link, fills out the application on their phone (about 2 minutes), and receives a decision in under 60 seconds
6. If approved, the customer sees their available loan offers, selects one, and signs the loan agreement digitally
7. You complete the project as contracted
8. Log into your Wisetack portal and submit the job as complete
9. Payment arrives in your bank account via ACH within 1 to 2 business days

The customer never has to download an app. The entire process runs through a web link on their phone. This is one of the reasons Wisetack gets high marks for ease of use.

Common Questions About the Application and Account

Is there a minimum credit score for customers? Wisetack does not publish an official minimum, but the floor is approximately 540 to 550 FICO based on industry reporting. Not all customers in that range will be approved, as individual lenders in Wisetack’s network have their own underwriting criteria.

Is there a minimum time in business? Wisetack does not publish an official requirement. Some contractors report needing at least 6 months of verifiable business history. Others have been approved with less. Apply directly and let the process run.

Can I use Wisetack and Hearth at the same time? Yes. Many contractors run both platforms simultaneously. Hearth handles larger jobs and higher-volume financed deals under a flat annual fee. Wisetack handles smaller or same-day jobs where the no-upfront-cost model is convenient. There is no exclusivity agreement.

What if a customer does not qualify? Wisetack will return a denial through the same text flow. You can then submit the same customer through a different platform like Hearth, which accesses a different set of 18 plus lending partners and may be able to find an approval for customers Wisetack declined.

Are there any fees before a customer actually funds? No. You only pay the 3.9% base fee on loans that are actually funded. A customer who applies and declines the offer, or who applies and is not approved, costs you nothing.

What if the job exceeds $25,000? Wisetack currently caps individual loans at $25,000. For jobs above that amount, you will need a platform with a higher limit. Hearth covers up to $250,000 and is the most common pairing for contractors whose work regularly exceeds Wisetack’s ceiling.

What to Do If You Need More Than Wisetack Covers

Wisetack works well for most service and replacement jobs. But if your business is growing toward larger projects, or if you are in a trade where $30,000 to $100,000 jobs are common, you will hit Wisetack’s ceiling regularly. At that point, adding a second platform that covers higher loan amounts is the practical solution.

Hearth is the most common pairing. It extends coverage to $250,000, accepts customers starting at 550 FICO (similar to Wisetack), and switches the cost model from per-transaction fees to a flat annual subscription that becomes dramatically cheaper as your financed volume grows.

Wisetack and GreenSky both let contractors offer homeowner financing with no annual subscription fee. You pay when customers fund, and not before. But the way they structure those per-job costs, the credit pull they use, the consumer experience they create, and the regulatory history behind each platform are completely different.

Here is the full side-by-side comparison.

How Each Platform Charges You

Wisetack charges a flat 3.9% per funded loan on standard financing products. Promotional 0% APR products stack additional fees on top: 4.9% for a 6-month promo, 6.9% for 12 months, and 9.9% for 24 months. Those fees stack on top of the 3.9% base rate.

GreenSky charges dealer fees that vary by loan product. Standard installment loans run approximately 3 to 6%. Promotional financing products (12-month 0% APR, 18-month 0% APR, etc.) typically run 8 to 15%+ depending on the promotional term. GreenSky does not publish a standard fee schedule publicly, so actual fees vary by dealer agreement.

Full Side-by-Side Comparison

Feature	Wisetack	GreenSky
Annual Fee	None	None
Monthly Fee	None	None
Standard Loan Fee	3.9%	3 to 6%
0% APR Promo Fee	8.8 to 13.8% total (base + add-on)	8 to 15%+
FICO Minimum	~540 to 550	~600
Max Loan Amount	$25,000	$100,000
Loan Terms	3 to 60 months	Up to 10 years (varies by product)
APR Range	0% to 35.9%	0% to 29.99%
Credit Pull (pre-qual)	Soft pull	Hard pull
Approval Speed	Under 60 seconds	Minutes to hours
Approval Rate	~74 to 80%	~70 to 80%
Business Age Required	Not stated publicly	2 to 3 years
Payout to Contractor	1 to 2 business days	2 business days
Trustpilot Rating	4.8 / 5	1.6 / 5
Regulatory History	None noted	2021 CFPB consent order
Lender Model	Multi-lender marketplace	Direct lender

The 0% APR Fee Comparison

Promotional 0% APR financing is often the key closing tool in a contractor’s sales process. Here is what it costs on each platform for a $15,000 job:

Wisetack on a $15,000 job with 12-month 0% APR:

• Base fee: 3.9% = $585
• 12-month promo add-on: 6.9% = $1,035
• Total: 10.8% = $1,620

GreenSky on a $15,000 job with 12-month 0% APR:

• Dealer fee on 12-month 0% promo: typically 10 to 12%
• Total: approximately $1,500 to $1,800

On promotional products, the two platforms land at roughly similar cost levels. Wisetack is not dramatically cheaper than GreenSky on 0% APR jobs. On standard (non-promotional) financing, Wisetack’s 3.9% is meaningfully lower than GreenSky’s 3 to 6% range.

The FICO and Approval Rate Difference

Wisetack accepts customers starting at approximately 540 to 550 FICO. GreenSky’s floor is closer to 600. That 50 to 60 point gap is relevant in residential contracting, where a meaningful segment of homeowner leads fall in the 550 to 600 range.

A homeowner at 575 FICO gets declined by GreenSky. Through Wisetack’s multi-lender network, that same customer has a legitimate shot at approval because different lenders in the network have different underwriting criteria. That translates directly to more funded jobs from the same lead pool.

Wisetack’s approval rate sits at approximately 74 to 80%. GreenSky’s is reported at a similar 70 to 80% range, but the FICO gap means Wisetack approves some customers GreenSky simply cannot touch.

Hard Pull vs Soft Pull: Why It Matters in the Sales Conversation

GreenSky typically requires a hard credit inquiry. This affects the homeowner’s credit score, even if they do not accept any loan offer. Homeowners who are protective of their credit (a common concern, particularly among older buyers) will sometimes refuse to apply at all when they learn it involves a hard pull.

Wisetack uses a soft pull for pre-qualification. The homeowner can see what they qualify for, view their offers, and consider the options with zero impact to their credit score. The hard pull only happens if they accept a specific loan offer and move forward. This removes a significant objection from the sales conversation: “I do not want anything affecting my credit” becomes a non-issue with Wisetack.

GreenSky’s Regulatory History

In 2021, GreenSky entered a consent order with the Consumer Financial Protection Bureau. The enforcement action centered on GreenSky allowing contractors to originate loans on behalf of customers without proper consumer authorization. The settlement required $9 million in consumer refunds and a $2.5 million civil penalty.

GreenSky was subsequently acquired by Goldman Sachs in 2022 and later sold to Sixth Street Partners. The platform continues to operate, but the consumer complaint volume is notable. Their Trustpilot rating of 1.6 out of 5 reflects primarily consumer reviews focused on billing disputes, deferred interest charges, and loan origination complaints. This is not the contractor experience specifically, but it affects your customers.

Wisetack has no equivalent regulatory history. Their Trustpilot score of 4.8 out of 5 reflects a genuinely strong consumer and contractor experience.

The $25,000 Cap vs the $100,000 Cap

Wisetack’s $25,000 loan maximum is its most significant structural limitation. GreenSky covers up to $100,000 per loan. If your business regularly quotes jobs in the $30,000 to $80,000 range, Wisetack alone cannot serve those customers. GreenSky can fund those job sizes.

For contractors in that situation, the comparison changes: GreenSky may stay relevant specifically for higher-ticket jobs that Wisetack cannot cover, even if Wisetack is the better platform for standard-size work.

Hearth extends to $250,000 and eliminates the per-job fee structure entirely, which is why high-volume contractors with larger average tickets often end up on Hearth rather than either of these two platforms.

Which Platform to Use

Use Wisetack if: You want no annual commitment, your typical jobs run under $25,000, you are newer in business and GreenSky’s 2 to 3 year requirement excludes you, or you want the fastest possible homeowner approval experience with a soft credit pull.

Use GreenSky if: You have existing manufacturer or dealer integrations that route through GreenSky, your jobs regularly exceed $25,000 and you need the higher loan cap, or you specifically need GreenSky’s promotional products as part of a manufacturer-offered dealer program.

Consider neither if: Your annual financed volume exceeds $50,000, at which point a flat-fee platform like Hearth almost certainly costs you less than either of these per-transaction options.

The Bottom Line

On standard financing, Wisetack is cheaper and better reviewed. On promotional 0% APR products, both platforms land at roughly similar cost. Wisetack has better consumer reviews, a lower FICO minimum, a soft credit pull, and no regulatory baggage. GreenSky has a higher loan cap.

For most contractors who do not already have a GreenSky relationship, Wisetack is the better default starting point. GreenSky makes sense specifically when the loan size or an existing manufacturer integration requires it.

Most contractor financing platforms give you a link to send customers. Improvifi gives you a link plus a training program, a live deal support desk, and a mobile app. It is not a direct competitor to Hearth or Wisetack in the traditional sense. It occupies a slightly different space: part financing marketplace, part contractor business coaching program.

Here is what Improvifi actually is, how it works, who it is designed for, and how to decide if it makes sense for your business.

What Improvifi Is

Improvifi is a multi-lender home improvement financing platform that connects contractors with multiple consumer lending partners through a single application. When a homeowner applies through Improvifi, the application gets submitted to multiple lenders simultaneously, and the homeowner sees the offers they qualify for.

This is structurally similar to how Hearth works: neither is a direct lender, both are marketplaces that route applications to a network of lending partners. The approval rate and loan terms depend on the specific lenders in the network.

But Improvifi layers in something Hearth and Wisetack do not include: a structured coaching and support system designed to help contractors actually adopt financing into their sales process, not just hand them a link and wish them luck.

The Core Products Inside Improvifi

The Improvifi App: A mobile hub contractors use to send financing applications to customers from the field. Enter the customer’s phone number, they receive a text with the application link, and the process runs from there.

The Deal Desk: This is Improvifi’s most differentiated feature. When you are sitting in a homeowner’s living room and the financing application is giving you trouble, or the customer has questions you cannot answer, you can call the Deal Desk and get a live expert on the line to help. Real-time support for in-home loan issues is something no other major contractor financing platform currently offers.

The Improvifi Skool: A training program covering how to present financing to homeowners, how to overcome objections, how to frame monthly payments, and how to build financing into your estimating and close process. The content is specifically built for contractors, not generic sales training.

Consumer Credit Center: A white-labeled financing page you can embed on your website so customers can pre-qualify on their own before you even walk in the door.

The PROgram: Improvifi’s full membership, which bundles all of the above into a single subscription.

Who Uses Improvifi

Improvifi’s primary audience is home service contractors across HVAC, roofing, remodeling, fencing, flooring, and related trades. The platform works with both individual owner-operators and small to mid-size operations with a sales team.

The contractors who get the most out of it tend to be businesses that have tried offering financing before but struggled with adoption: the team does not bring it up consistently, the close rate on financed deals is low, or leadership knows financing should be part of the pitch but nobody has trained on how to actually do it.

Improvifi Pricing

Improvifi does not publish pricing publicly on their website. The PROgram membership fee and lender transaction fees are disclosed during a consultation call.

If you are evaluating Improvifi, the right step is to book a call directly with their team at improvifi.com and ask for specific pricing for your trade and volume level. Comparing the all-in cost (membership plus expected lender fees per job) against Hearth’s flat annual subscription will tell you which one saves you more at your volume.

How Improvifi Differs from Hearth

Both are multi-lender marketplaces. Both give contractors a link to send customers. The differences come down to what is bundled alongside the financing access.

Hearth bundles business software: digital quotes, contracts, invoices, and payment processing alongside the financing tools. The annual subscription covers all of it. Hearth’s pricing is published and predictable.

Improvifi bundles training and support: the Skool, the Deal Desk, and live coaching around adoption. Improvifi’s pricing is not published and requires a sales conversation before you know the number.

If your primary challenge is adoption and your team genuinely does not know how to present financing in the home, Improvifi’s training layer has real value. If your primary challenge is cost structure and you are paying too much per job on dealer fees, Hearth’s flat subscription solves that more directly.

Improvifi vs Hearth: Which One Fits Better

Situation	Better Fit
New to financing, want training alongside tools	Improvifi
Sales team needs coaching on how to present financing	Improvifi
Want real-time deal support during in-home sales calls	Improvifi
Already use financing, want lower cost at higher volume	Hearth
Need proposal and contract software bundled with financing	Hearth
Want transparent, published pricing before a sales call	Hearth
Finance more than $46,000/year and want $0 per-job fees	Hearth
Regularly quote jobs above $25,000	Hearth

Is Improvifi Worth It?

The honest answer depends on what is blocking you from using financing effectively right now.

If the blocker is knowledge and confidence, Improvifi’s Deal Desk and Skool can genuinely accelerate how quickly your team gets comfortable presenting financing to homeowners. The training is targeted and the live support is a real differentiator for contractors who freeze up when a deal gets complicated in the home.

If the blocker is cost, and you are currently paying high dealer fees on GreenSky or other per-transaction platforms, Hearth’s flat subscription model addresses that more directly and with a lower starting price and published terms.

Most contractors who are already running a smooth financing process with Hearth or Wisetack would find the Improvifi training content overlapping significantly with what they have already figured out. For a contractor who has never successfully integrated financing into their daily sales process, Improvifi’s bundled approach may shorten that ramp.

The Bottom Line

Improvifi is a legitimate platform with a genuinely differentiated offering in the Deal Desk and training components. It is built for contractors who want more hand-holding through the adoption process, not just another link to send customers.

If you are evaluating Improvifi, book the consultation call, get the specific membership pricing, and compare the total annual cost (membership plus estimated per-job lender fees) against Hearth’s published subscription at your volume. That comparison gives you the real number, not a feature-by-feature list.

If you are seriously evaluating contractor financing in 2026, these four names come up in every conversation: Hearth, Wisetack, GreenSky, and Improvifi. Each one serves a legitimate need. Each one charges differently. And depending on your volume, job sizes, and how your team sells, one of them will cost you significantly less than the others.

Here is the complete side-by-side breakdown.

How Each Platform Charges You

The fee model is the most important thing to understand before comparing anything else.

Hearth charges a flat annual subscription (approximately $1,799 per year on the most popular plan, as of 2026). Zero dealer fees per job. Finance one project or five hundred this year, you paid the same annual amount.

Wisetack charges 3.9% per funded loan with no monthly or annual fee. Promotional 0% APR products stack additional fees on top: 4.9% for 6-month promo, 6.9% for 12-month, and 9.9% for 24-month. You only pay on loans that actually fund.

GreenSky charges dealer fees per transaction with no annual or monthly fee. Standard loans run 3 to 6%. Promotional 0% APR products push those fees to 8 to 15%+ depending on the promotional term. The cost of 0% APR on GreenSky is among the highest in the industry.

Improvifi uses a membership model that bundles multi-lender financing access with training tools, a live deal support desk, and a mobile app. Improvifi does not publish pricing publicly. Lender fees apply per transaction through their connected lending partners. Contact Improvifi directly for current membership pricing.

Full Four-Way Comparison

Feature	Hearth	Wisetack	GreenSky	Improvifi
Fee Structure	Flat annual sub	3.9% per job	3 to 15% per job	Membership + lender fees
Annual Cost	~$1,799/yr	$0/yr	$0/yr	Not published
Per-Job Fee	$0	3.9%+	3 to 15%+	Varies by lender
FICO Minimum	550	~540	~600	Varies by lender
Max Loan	$250,000	$25,000	$100,000	Varies by lender
Loan Terms	2 to 12 years	3 to 60 months	Up to 10 years	Varies
APR Range	~4.9% to 35.99%	0% to 35.9%	0% to 29.99%	Varies
Approval Speed	Up to 15 min	Under 60 sec	Minutes to hours	Varies by lender
Credit Pull (pre-qual)	Soft	Soft	Hard	Varies
Business Age Required	None listed	Not stated	2 to 3 years	Not stated
Approval Rate	70 to 85%	~74 to 80%	~70 to 80%	Not published
Lender Model	18+ partner network	Multi-lender marketplace	Direct lender	Multi-lender marketplace
Trustpilot	4.3/5	4.8/5	1.6/5	Not listed
Training Included	No	No	No	Yes (Improvifi Skool)
Business Software	Yes (quotes, contracts, invoices)	No	No	App + Consumer Credit Center
Regulatory History	Minor complaints	None noted	2021 CFPB action	None noted

The Volume Break-Even Analysis

The right platform depends heavily on how much you finance per year. Here is how the math shakes out at different volume levels.

At $30,000 in annual financed volume:

• Hearth: $1,799 (flat)
• Wisetack (3.9%): $1,170
• GreenSky (avg 8%): $2,400
• Winner: Wisetack

At $50,000 in annual financed volume:

• Hearth: $1,799 (flat)
• Wisetack (3.9%): $1,950
• GreenSky (avg 8%): $4,000
• Winner: Hearth and Wisetack are nearly equal. Hearth is cheaper against GreenSky by over $2,200.

At $100,000 in annual financed volume:

• Hearth: $1,799 (flat)
• Wisetack (3.9%): $3,900
• GreenSky (avg 8%): $8,000
• Winner: Hearth by a wide margin

At $250,000 in annual financed volume:

• Hearth: $1,799 (flat)
• Wisetack (3.9%): $9,750
• GreenSky (avg 8%): $20,000
• Winner: Hearth. Not close.

Where Each Platform Fits Best

Hearth is the best fit for contractors who are actively using financing as a core part of how they sell, finance more than $46,000 per year, regularly quote jobs above $25,000, or want proposal and contract software bundled with their financing tools. Hearth also works best for contractors who want to serve customers with FICO scores in the 550 to 600 range that other platforms decline.

Wisetack is the best fit for contractors just getting started with financing who want no upfront commitment, service businesses with typical job tickets under $25,000, and operations that value the fastest possible homeowner approval experience (under 60 seconds). Wisetack is the easiest on-ramp to contractor financing.

GreenSky still makes sense for contractors who have existing manufacturer integrations that route through GreenSky, HVAC dealers tied to brands that offer GreenSky promotional products as part of a dealer program, or contractors who specifically need the $100,000 loan cap on large jobs but cannot qualify for Hearth’s subscription model.

Improvifi is the best fit for contractors who are new to financing and want training and coaching alongside the tools, operations with a sales team that needs structured education on how to present financing in the home, and contractors who have tried financing before but struggled with adoption. Improvifi’s combination of lending access and training content is unique in the space.

The Hybrid Strategy: Running Two Platforms

Many contractors do not pick just one. A common combination:

• Hearth as primary: flat annual fee covers unlimited financed jobs at any size up to $250,000
• Wisetack as secondary: free to keep active, useful for smaller same-day service calls where speed matters and the $25,000 cap is not an issue

The cost of running both is roughly $1,799 per year plus whatever Wisetack fees accumulate on the secondary jobs you send through it. For most contractors, that total is still far below what they would pay GreenSky on the same volume.

Adding EnerBank as a third option specifically for storm restoration and insurance deductible scenarios is also common in HVAC and roofing, because EnerBank’s Zero Interest Loan product is genuinely superior for that specific use case.

What About Improvifi vs Hearth Specifically?

The most direct comparison is between Hearth and Improvifi, since both are multi-lender marketplace platforms that provide more than just a financing link.

Hearth is better if you want a transparent, fixed annual cost and a clean financing-plus-software stack. The pricing is published, the lender network is defined (18 plus partners), and the software tools (proposals, contracts, invoices) are mature.

Improvifi is better if you want training and sales coaching built into your subscription, need a live deal desk to troubleshoot in-home loan issues in real time, or are rolling out financing across a sales team that has never done it before. Improvifi’s Deal Desk support is a differentiator Hearth does not offer.

The Bottom Line

For most contractors who are actively pushing financing as a sales tool and crossing $50,000 or more in annual financed volume, Hearth wins on cost by a margin that grows larger every dollar above that threshold.

Start with Wisetack if you want no commitment and are testing the concept. Add Hearth when your financed volume justifies the annual subscription. Keep GreenSky only if you have a manufacturer relationship that requires it. Consider Improvifi if you need training alongside the tools.

The combinations that work best are built around your volume, your job sizes, and how well your team actually uses the platform. The most expensive financing platform is the one you signed up for and never used.

GreenSky has been a fixture in contractor financing for over a decade, particularly in HVAC and roofing through manufacturer partnerships and dealer networks. But the complaints have piled up, the fee structure has become increasingly expensive on promotional products, and the platform has changed ownership twice in three years. A lot of contractors are actively looking for something better.

Here are the five best GreenSky alternatives, what each one costs, and which type of contractor each one fits best.

Why Contractors Are Looking for GreenSky Alternatives

Before getting into the alternatives, it is worth naming the specific reasons contractors leave GreenSky. Understanding the pain points helps you pick a replacement that actually solves them.

Dealer fees on promotional products: GreenSky’s standard loan dealer fees run 3 to 6%. On promotional 0% APR products, those fees climb to 8 to 15% or more. On a $20,000 HVAC job with a 12-month 0% promotional period, you might net $17,200 after a 14% dealer fee. That $2,800 comes straight out of your margin.

Hard credit pull: GreenSky typically requires a hard credit inquiry, which affects the homeowner’s credit score. This creates friction in the sales process. Platforms like Hearth and Wisetack use soft pulls for pre-qualification, so homeowners can check their options without any credit impact.

Business age requirement: GreenSky generally requires 2 to 3 years in business. Contractors who are newer cannot qualify, regardless of their personal credit or business revenue.

FICO minimum: GreenSky’s credit floor sits around 600. Hearth accepts customers starting at 550. That 50-point gap closes deals that GreenSky would have declined.

Regulatory and consumer complaint history: In 2021, GreenSky entered a consent order with the CFPB requiring $9 million in consumer refunds and a $2.5 million civil penalty, related to unauthorized loan originations. Their Trustpilot rating sits at 1.6 out of 5 based on hundreds of consumer reviews, driven primarily by billing disputes and deferred interest complaints.

Top 5 GreenSky Alternatives

1. Hearth

Hearth is the most direct GreenSky alternative for contractors who want to keep offering financing but stop paying per-job dealer fees. Instead of a percentage per transaction, Hearth charges a flat annual subscription of approximately $1,799 per year on their most popular plan.

The core advantages over GreenSky:

• $0 dealer fee per job (vs GreenSky’s 3 to 15%)
• 550 FICO minimum (vs GreenSky’s ~600)
• Soft credit pull for pre-qualification (vs GreenSky hard pull)
• Loans up to $250,000 (vs GreenSky’s $100,000 cap)
• No business age requirement
• 18 plus lending partners (vs GreenSky as single direct lender)
• Trustpilot 4.3/5 (vs GreenSky’s 1.6/5)

The break-even math: if you average 8% in GreenSky dealer fees on your financed jobs, Hearth becomes cheaper at roughly $22,500 in annual financed volume. Most contractors who use financing at all exceed that in a month or two.

Best for: Multi-trade contractors with meaningful financed volume, larger jobs above $25,000, and contractors who want to serve near-prime customers (550 to 600 FICO).

2. Wisetack

Wisetack is the cleanest per-transaction alternative to GreenSky for lower-volume operations or contractors who want no annual commitment. Wisetack charges 3.9% per funded loan with no monthly or annual fees.

The advantages over GreenSky at standard rates:

• 3.9% base fee (vs GreenSky’s 3 to 6% standard, 8 to 15%+ promotional)
• Faster approvals (under 60 seconds vs GreenSky’s longer process)
• Trustpilot 4.8/5 (vs GreenSky’s 1.6/5)
• Soft credit pull for pre-qualification
• No business age requirement publicly stated

The limitation: Wisetack caps individual loans at $25,000. If your jobs regularly exceed that, Wisetack alone cannot cover your pipeline.

Best for: Service trades and lower-ticket jobs under $25,000, contractors getting started with financing who want zero upfront commitment.

3. EnerBank / Regions Home Improvement Financing

EnerBank (now operating as Regions Home Improvement Financing under Regions Bank) is one of the most stable platforms in contractor financing. Regions Bank is a top-10 U.S. bank by assets, which means EnerBank does not carry the platform risk that comes with smaller fintech lenders.

The standout product is EnerBank’s Zero Interest Loan (ZIL): a true 0% APR loan where interest does not accrue during the promotional period. This is different from deferred interest products that charge back accumulated interest if the balance is not paid off in time. The ZIL is a genuinely clean 0% product, which matters when you are using it as a sales tool with homeowners who are skeptical of “zero interest” offers.

Dealer fees range from 0 to 16.4% depending on the loan product. The ZIL and other promotional products carry higher fees, but the ZIL’s true 0% structure can command a premium in situations where competitors offer deferred interest products instead.

Best for: HVAC contractors, roofing contractors doing storm restoration and deductible financing, contractors who want a bank-backed platform with institutional stability.

4. Service Finance Company

Service Finance Company (svcfin.com) is a large home improvement financing platform that is particularly common among HVAC and roofing dealers. It is an FHA Title I lender and operates in all 50 states. Enrollment as a dealer is free, with no monthly minimums and a 24 to 48 hour approval process.

Service Finance funds dealers via ACH within 24 to 48 hours of job completion. Their dealer fee structure varies by loan product and promotional terms, but the platform is known for serving high-volume dealers well with dedicated account management and digital document handling.

Best for: High-volume HVAC and roofing operations that want a platform specifically built for dealer programs with manufacturer integrations.

5. Foundation Finance Company

Foundation Finance Company is a strong option for home improvement contractors in bath, kitchen, windows, doors, siding, and roofing. Enrollment is free, setup takes 48 hours, and there are no monthly minimums or volume requirements.

Foundation Finance offers installment financing up to $100,000 with terms up to 240 months (20 years). That extended term structure allows monthly payments on large remodeling projects to come in at very manageable levels, which helps close high-ticket jobs that might otherwise feel unaffordable to homeowners on a fixed budget.

They also have a contractor referral program, where you can earn rewards for referring other contractors who enroll and start using the platform.

Best for: Bath and kitchen remodelers, window and siding contractors, general home improvement contractors who need longer terms on higher-ticket projects.

Full Comparison Table

Platform	Fee Model	FICO Min	Loan Max	Credit Pull	Business Age	Trustpilot
GreenSky	3 to 15% per job	~600	$100,000	Hard	2 to 3 years	1.6
Hearth	~$1,799/yr flat	550	$250,000	Soft	None listed	4.3
Wisetack	3.9% per job	~540	$25,000	Soft	Not stated	4.8
EnerBank/Regions	0 to 16.4% per job	Not disclosed	Varies	Varies	Not stated	Not listed
Service Finance Co.	Varies by product	Not disclosed	Varies	Varies	Not stated	Not listed
Foundation Finance	Varies by product	Not disclosed	$100,000	Varies	None listed	Not listed

The Fee Savings Calculation

If you are doing $200,000 in annually financed projects and currently on GreenSky at an average 8% dealer fee, here is what switching to each alternative saves you per year:

• GreenSky at 8%: $16,000 per year in fees
• Switching to Hearth: $1,799 per year. You save $14,201 annually.
• Switching to Wisetack: $7,800 per year at 3.9%. You save $8,200 annually.

At $500,000 in annual financed volume:

• GreenSky at 8%: $40,000 per year in fees
• Hearth: $1,799. You save $38,201 annually.

This math is why contractors with meaningful volume consistently move away from per-transaction fee models as their business grows.

Should You Keep GreenSky as a Secondary Platform?

Some contractors keep GreenSky as a second option even after adding Hearth or Wisetack as a primary. If you have an existing GreenSky relationship that is working, manufacturer integrations that route through GreenSky, or customers who specifically want a GreenSky promotional product, there is no reason to cut it entirely.

Running two platforms is common. The key is making your primary platform the one with the lowest cost structure at your volume and using GreenSky only where it adds something you cannot get elsewhere.

The Bottom Line

For most contractors who want to reduce or eliminate per-job dealer fees, Hearth is the most direct GreenSky replacement. For lower-volume operations or those getting started without an annual commitment, Wisetack is a strong alternative. For HVAC and storm restoration contractors who want the best 0% APR product available, EnerBank’s ZIL is worth a close look.

The common thread in all these alternatives: better fee structures, better consumer reviews, and none of the regulatory history that follows GreenSky around.

The most common question contractors ask before signing up for Hearth is simple: what does it actually cost? The answer is more transparent than many financing platforms, and whether it is worth it comes down to one number you already know: how much you finance per year.

Here is the full breakdown of what Hearth charges, what you get for it, and how to figure out if the math works for your business.

Hearth’s Subscription Tiers (as of Early 2026)

Hearth operates on an annual subscription model. There are three plan levels, with the middle tier being by far the most common. Pricing can change, so always verify on Hearth’s site before signing up. As of early 2026, the publicly discussed pricing structure looks like this:

Plan	Approximate Annual Cost	Setup Fee
Starter	Starting around $1,499/year	$99 one-time
Pro (most popular)	Starting around $1,799/year	$99 one-time
Premium / Enterprise	Starting around $4,999/year	$99 one-time

The vast majority of contractors use the Pro plan. The Enterprise tier is aimed at larger operations or companies running Hearth across multiple crews or locations.

What the Subscription Includes

The subscription does not just pay for access to financing. Hearth bundles business software with the financing tools, which changes the cost comparison against platforms that are financing-only.

Financing tools included in all plans:

• Access to Hearth’s network of 18 plus lending partners through a single homeowner application
• Soft credit pull for pre-qualification (no credit score impact for the homeowner)
• Loan options from $1,000 to $250,000
• Terms from 2 to 12 years
• FICO minimum of 550 (accepts near-prime customers that some platforms decline)
• Digital application homeowners complete on their phone
• 2 to 3 business day contractor payout after job completion

Business software included at Pro and above:

• Digital quote builder and proposal templates
• Contract generation with e-signature
• Invoice creation and digital payment processing
• Lead management and follow-up tools
• Free marketing materials (door hangers, yard signs, website badges)
• Integration with major contractor CRM platforms

If you are currently paying for separate quote and contract software, part of Hearth’s annual fee is displacing that cost. Factor that into your comparison.

The 0% APR Add-On

Hearth offers a 0% APR promotional financing option as an add-on to the Pro plan, at approximately $399 per year extra. This lets you offer homeowners true zero-interest financing for promotional periods without paying a per-transaction dealer fee on top of your subscription.

Compare that to Wisetack’s 0% APR stacking: on Wisetack, a 12-month 0% promo on a $15,000 job costs 10.8% in fees, which is $1,620 on that single job. At Hearth, once you have paid the $399 annual add-on, that same job has no per-transaction fee at all. The add-on pays for itself after two promotional loans of about $20,000 combined.

The Dealer Fee Comparison: What Zero Per-Job Fees Actually Means

Hearth charges $0 per funded loan. This is the core value proposition. Every competitor that charges per-transaction fees is taking a percentage of every job you close on financing. Here is how that adds up:

Annual Financed Volume	Wisetack (3.9%)	GreenSky (avg 8%)	Hearth (~$1,799/yr)
$30,000	$1,170	$2,400	$1,799
$50,000	$1,950	$4,000	$1,799
$100,000	$3,900	$8,000	$1,799
$200,000	$7,800	$16,000	$1,799
$500,000	$19,500	$40,000	$1,799

The break-even against Wisetack at 3.9% is approximately $46,000 in annual financed volume. Above that, Hearth costs less. The gap grows wider every dollar above that threshold.

The break-even against GreenSky at an average 8% dealer fee is much lower, around $22,500 annually. Most contractors who finance even a handful of jobs per year exceed that.

What Does Hearth Cost If You Never Use It?

This is the honest part of the cost analysis. Hearth’s subscription model means you pay the annual fee whether you use the platform or not. If you sign up and your team does not adopt it, you paid $1,799 for nothing.

The most common scenario where Hearth fails to deliver value is when contractors sign up but do not change their sales process. They keep waiting until after the total price to bring up financing. They do not pre-qualify customers in the room. The platform sits unused.

The subscription works when financing becomes part of how you present every estimate, not an afterthought you pull out after the homeowner hesitates.

The Auto-Renewal Warning

Hearth renews automatically each year. This is the most frequently cited complaint in contractor reviews. Some contractors report signing up, using it minimally during the first year, then getting charged again for year two before they remembered to cancel.

The practical fix: when you sign up, immediately put a calendar reminder 30 days before your renewal date to evaluate whether to continue. Hearth’s support has reportedly been inconsistent about processing refunds for renewals, so catching it before the charge is better than disputing it after.

Hidden Costs to Account For

• Setup fee: $99 one-time (paid at signup)
• 0% APR promotional add-on: approximately $399/year extra if you want true 0% promo products
• Auto-renewal at the same annual rate unless canceled before the renewal date

There are no per-transaction fees, no per-seat charges for your team, and no minimum volume requirements. Once you are on the plan, unlimited jobs at no additional cost.

When Hearth’s Cost Is Justified

The subscription pays for itself at a specific threshold. Here are the conditions under which Hearth clearly makes financial sense:

• You finance more than $46,000 in projects per year (at which point Hearth costs less than Wisetack’s base rate)
• You regularly quote jobs above $25,000 (Wisetack cannot fund those; Hearth can)
• You use the 0% APR add-on and would otherwise pay 10%+ per job on promo products through Wisetack
• You want proposal and contract software bundled with financing rather than paying for it separately
• Your customer base includes people with FICO scores in the 550 to 600 range who get declined elsewhere

When Hearth May Not Be Worth It

• You finance very rarely and your total annual financed volume stays under $20,000
• Your typical jobs stay under $15,000 and you want no upfront commitment
• You have already adopted a separate proposal and contract platform you are happy with and do not need the bundled software
• You signed up but genuinely have not been presenting financing to customers

The Bottom Line

Hearth costs approximately $1,799 per year on the most popular plan, plus a $99 one-time setup fee. For that, you get unlimited access to 18 plus lenders, a business software suite, a 550 FICO minimum that catches more customers, and loans up to $250,000.

The cost justifies itself quickly once you are actively using financing in your sales process. Run your own number: take last year’s financed volume, multiply by 3.9%, and compare the result to $1,799. That tells you whether Wisetack or Hearth saves you more money at your current scale.

Roofing is one of the best use cases for contractor financing. Jobs are often urgent (a failing roof cannot wait six months until the homeowner saves enough), the ticket size is high enough that monthly payments make a real difference in the buying decision, and storm restoration creates a specific scenario where homeowners need to bridge insurance payouts and deductibles. Wisetack has become a popular option for roofing contractors, but it fits some roofing businesses better than others.

Here is how Wisetack actually works for roofing, where it has limits, and how it compares to the other financing programs roofing contractors use.

Why Roofing Contractors Need Financing

The average residential roofing replacement in 2025 ran between $8,500 and $14,000 for standard asphalt shingles, according to Angi and HomeAdvisor data. Premium materials like metal, slate, or architectural shingles push that to $15,000 to $40,000 or more. On top of that, many homeowners face out-of-pocket deductibles of $1,000 to $5,000 on insurance claims, plus the cost of any upgrades beyond what insurance covers.

Most homeowners do not have $10,000 to $15,000 in liquid savings. The ones who do often prefer not to spend it all at once. Financing converts a stalled “I need to think about it” into a $250 per month decision that is much easier to make at the kitchen table.

Contractors who offer financing at the point of estimate close more jobs at full price and see fewer price negotiations. The math is straightforward: monthly payments reduce sticker shock, and reduced sticker shock means fewer objections.

How Wisetack Works for Roofing Jobs

The Wisetack application process is built for in-the-field use. After walking the roof and presenting the estimate, you pull up the Wisetack link on your phone, enter the homeowner’s name and phone number, and they receive a text with the financing application. They apply on their phone in about two minutes. Wisetack returns a decision in under 60 seconds.

If approved, the homeowner sees their available loan offers (various terms and rates), picks one, and signs digitally. You complete the project and submit for payout through the Wisetack portal. Payment arrives via ACH within 1 to 2 business days after job completion.

Wisetack charges a flat 3.9% fee on funded loans. No monthly fees, no annual commitment, no cost until a customer actually funds.

The Fee Math on Typical Roofing Jobs

At 3.9% per funded loan, here is what Wisetack costs you on common roofing ticket sizes:

Job Size	Wisetack Fee (3.9%)	Your Net Payout
$8,000	$312	$7,688
$10,000	$390	$9,610
$12,000	$468	$11,532
$15,000	$585	$14,415
$20,000	$780	$19,220
$25,000	$975	$24,025

If you offer promotional 0% APR financing, the fees stack. A 12-month 0% promo adds 6.9% on top of the 3.9% base, bringing total fees to 10.8%. On a $12,000 job with 12-month promotional financing, that is $1,296 in fees, not $468. That changes the math significantly if you rely heavily on 0% APR to close roofing jobs.

The Volume Break-Even for Roofing Contractors

If you are deciding between Wisetack and Hearth for your roofing business, the break-even depends on your annual financed volume.

At Wisetack’s base rate of 3.9%, the break-even against Hearth’s most popular plan (around $1,799 per year as of 2026) is approximately $46,000 in annually financed projects.

Run the math against your own volume: if you financed 15 jobs at an average of $11,000 last year, that is $165,000 in financed volume. Wisetack would have charged $6,435 in fees. Hearth would have cost $1,799. The difference is $4,636 per year.

If you also offer 12-month 0% APR on those same jobs, recalculate at 10.8%: $165,000 times 10.8% is $17,820. Against Hearth’s $1,799. The difference is $16,021 per year staying in your pocket.

The $25,000 Cap Problem for Premium Roofing

Wisetack currently caps individual loans at $25,000. For standard asphalt replacement jobs, this is rarely an issue. Most standard roofing jobs fall well within that ceiling.

But it becomes a real constraint for:

• Metal roofing systems ($15,000 to $45,000+)
• Slate or tile on larger homes ($25,000 to $60,000+)
• Full storm restoration with structural work and premium material upgrades
• Multi-story commercial-residential work
• Whole-home re-roofing with new decking and ice and water shield on large footprints

If a job comes in at $30,000, Wisetack cannot fund it. You either need to split the job into separate invoices (which creates complications), absorb the shortfall, or send the customer to a platform that covers higher amounts. Hearth goes up to $250,000, which covers virtually any residential roofing project.

Storm Restoration and Insurance Deductibles

Wisetack is a strong option for the deductible financing conversation. If a homeowner’s insurance covers the roof but they owe a $2,500 deductible plus want to upgrade from standard to architectural shingles for an extra $1,800, Wisetack can finance that $4,300 gap cleanly.

The script is simple: “Your insurance takes care of the main roof replacement. We can finance the deductible and the upgrade on a payment plan so you do not have to come out of pocket today.”

EnerBank (now Regions Home Improvement Financing) is another strong option for this specific scenario. Their Zero Interest Loan product is a true 0% APR with no deferred interest trap, and roofing contractors working storm restoration scenarios specifically find it effective for the “cover your deductible on $0 down” pitch.

How Wisetack Compares to Other Roofing Financing Programs

Platform	Fee Model	Max Loan	FICO Min	Best For Roofing
Wisetack	3.9% per job	$25,000	~540	Standard replacement under $25k, getting started
Hearth	~$1,799/yr flat	$250,000	550	High volume, premium roofing, larger jobs
GreenSky	3 to 15% per job	$100,000	~600	Existing manufacturer integrations
EnerBank/Regions	0 to 16.4% per job	Varies	Not disclosed	Storm restoration, 0% APR deductible financing
Service Finance Co.	Varies by product	Varies	Not disclosed	Large HVAC/roofing dealers with volume

Which Roofing Contractors Wisetack Works Best For

Wisetack is the right starting point for roofing contractors who are new to offering financing, do most of their volume in standard asphalt replacement in the $8,000 to $20,000 range, want zero upfront commitment, and value simplicity over maximum loan amounts.

It is not the best long-term fit if your business is scaling toward higher volumes, you work premium materials regularly, or you want to cover jobs above $25,000 without sending customers to a second platform.

Many roofing contractors start on Wisetack to get comfortable with offering financing, then add Hearth once their financed volume justifies the annual subscription. Running both platforms simultaneously is common and covers the full range of job sizes and credit profiles.

The Bottom Line for Roofing Contractors

Wisetack works well for roofing. The fast approval, no-commitment model, and simple text-to-apply flow are well-suited to the field environment. For standard replacement jobs under $25,000, it is one of the cleanest options available.

The $25,000 cap and per-transaction fee model become limiting as volume grows and job sizes increase. Know your average ticket size and annual financed volume before deciding whether Wisetack alone is enough or whether pairing it with a higher-limit platform like Hearth makes more sense for your business.

Wisetack has built a strong reputation in the contractor financing space by doing one thing exceptionally well: making it fast and simple for homeowners to say yes to monthly payments. With over 40,000 contractor merchants on the platform and consistently high reviews, it is one of the most used consumer financing tools in home services. But whether it is the right fit for your business depends on how you price jobs, how much you finance annually, and what your typical ticket size looks like.

Here is everything you need to know about how Wisetack actually works and what it actually costs.

How Wisetack Works

Wisetack is a consumer financing marketplace, meaning homeowners apply through Wisetack and get matched with loan offers from multiple lending partners. The contractor does not take on any credit risk. You get paid your full project amount (minus Wisetack’s fee) within 1 to 2 business days of completing the job, and the homeowner pays their lender in monthly installments over time.

The application process is built around a text link. Here is how it works in the field:

1. You pull up Wisetack on your phone or tablet during or after the estimate
2. Enter the customer’s name, phone number, and the loan amount
3. Wisetack sends them a text with an application link
4. The customer completes the application on their phone (about 2 minutes)
5. A decision comes back in under 60 seconds
6. The customer reviews their loan options, picks one, and signs digitally
7. You complete the project, submit for payout, and receive payment via ACH within 1 to 2 business days

There is no app download required for the customer. No paper forms. No fax. The entire flow happens on their phone through a web link. This is the main reason Wisetack gets such high reviews from both contractors and homeowners.

Wisetack’s Fee Structure

Wisetack charges a per-transaction fee on every funded loan. There are no monthly fees, no annual subscription, and no setup costs. You only pay when a customer actually funds.

Base fee: 3.9% of the funded loan amount on standard financing products.

Promotional 0% APR add-ons (stacked on top of the 3.9% base):

• 6 months at 0% APR: 4.9% additional = 8.8% total
• 12 months at 0% APR: 6.9% additional = 10.8% total
• 24 months at 0% APR: 9.9% additional = 13.8% total

This fee stacking is important to understand. On a $15,000 roofing job with a 12-month 0% promotional period, you would pay 10.8% in total fees, which is $1,620 out of your payout. That is a meaningful number on a mid-size job.

At the base rate of 3.9% on non-promotional financing, the fees are competitive. At promo rates, they stack up fast.

Loan Terms and Amounts

Feature	Wisetack Details
Minimum Loan	$500
Maximum Loan	$25,000
Loan Terms	3 to 60 months
APR Range	0% to 35.9%
FICO Minimum	Approximately 540 to 550
Credit Pull	Soft pull for pre-qualification
Approval Speed	Under 60 seconds
Approval Rate	Approximately 74 to 80%
Payout Timeline	1 to 2 business days after job completion
Annual Fee	None

The $25,000 Loan Cap

Wisetack’s $25,000 maximum is the most significant limitation on the platform. It covers the majority of service calls and smaller replacement jobs, but it creates a hard ceiling for higher-ticket work.

A standard asphalt roof replacement typically runs $8,500 to $12,500. A full bathroom remodel often lands between $10,000 and $25,000. Standard HVAC system replacement runs $5,000 to $12,000. All of these fit comfortably within the $25,000 cap.

But premium materials, whole-home window replacements, full kitchen renovations, metal or slate roofing, and multi-phase projects regularly exceed $25,000. If you serve those markets and quote those job sizes, Wisetack cannot fund a meaningful portion of your pipeline.

Wisetack and LendingClub announced a partnership in 2025 that may push this ceiling higher. As of mid-2026, verify the current cap directly with Wisetack before relying on it for larger jobs.

What Contractors Actually Say

Wisetack’s review profile is unusually strong for a financial services platform.

• Trustpilot: 4.8 out of 5 (contractor and customer combined)
• G2: 4.6 out of 5
• Net Promoter Score: approximately 78

The consistent themes in positive reviews: the application process is genuinely simple for homeowners, approval happens fast enough to keep the sales conversation moving, and the payout timeline is reliable.

The consistent themes in negative reviews: the $25,000 cap limits larger jobs, customer service response time is slow when disputes arise, and some contractors report challenges when a funded customer disputes the work.

Wisetack vs Hearth: The Break-Even Math

These two platforms are the most common comparison in 2026. The core question is whether per-transaction fees or a flat annual subscription costs you less at your volume.

Annual Financed Volume	Wisetack Cost (3.9%)	Hearth Cost (~$1,799/yr)	Savings with Hearth
$20,000	$780	$1,799	Wisetack wins by $1,019
$46,000	$1,794	$1,799	Roughly equal
$100,000	$3,900	$1,799	Hearth saves $2,101
$250,000	$9,750	$1,799	Hearth saves $7,951
$500,000	$19,500	$1,799	Hearth saves $17,701

At the base 3.9% rate, the break-even lands at roughly $46,000 in annual financed volume. If you use any promotional 0% APR products on Wisetack, that break-even comes much earlier because the stacked fees raise your effective rate significantly above 3.9%.

Industries and Job Types Where Wisetack Works Best

Wisetack performs best for service businesses where the typical job ticket falls under $25,000 and speed matters during the sale.

Best fit: HVAC repair and replacement (standard systems), plumbing, electrical, roofing repair and standard replacement, pest control, garage doors, fencing, flooring, decks under $25,000.

Harder fit: Large-scale bathroom or kitchen remodels, whole-home window or siding replacements, additions, premium roofing materials (slate, metal, tile on high-end homes), multi-phase renovation projects.

How to Get Started with Wisetack

Signup is free and straightforward. Visit wisetack.com, click the button to sign up for your business, and complete the merchant application with your business name, address, and bank account details for ACH payouts. Most approvals come back same day to next business day.

Questions during signup can go to [email protected] or (833) 927-0333.

The Bottom Line on Wisetack

Wisetack is a legitimate, well-reviewed platform that solves a real problem for contractors. The no-commitment model is appealing when you are just starting to offer financing. The text-to-apply flow is genuinely the fastest in the industry. The approval rate is strong.

The limitations are real too: the $25,000 cap will block some of your jobs, and the per-transaction fee model gets expensive at higher volume levels. Many contractors use Wisetack as their starting point and add Hearth once their financed volume crosses the break-even point. Both platforms are not mutually exclusive, and running both gives you the widest possible coverage for different job types and customer credit profiles.

Roofing contractors have more financing program options than almost any other trade. GreenSky built much of its early market share in roofing. Service Finance runs dedicated roofing programs. EnerBank is especially popular for storm restoration scenarios. And Hearth has been expanding aggressively into roofing with a subscription model that works differently from the per-transaction platforms.

If you are a roofer or roofing company trying to figure out which financing platform actually makes sense for your business in 2026, here is a full breakdown of what each one offers, what it costs you, and where each one wins.

Why Roofing Financing Matters More Than Ever in 2026

The average roof replacement nationally runs somewhere between $11,500 and $15,000, with a 30-square replacement coming in around $30,680 in 2025 based on industry data from roofing cost trackers. Material costs rose an additional 8 to 15 percent in late 2025 and early 2026 following tariff impacts on imported steel, aluminum, and Canadian softwood. Metal roofing was hit hardest, up 12 to 18 percent year over year.

As job prices go up, the cash barrier goes up with them. And only 9 percent of homeowners currently say they use contractor-offered financing when hiring for roofing projects, according to homeowner payment preference surveys. Forty percent use credit cards. Thirty-one percent write checks. The gap between where homeowners are and where contractor financing could serve them is large.

Contractors who offer financing close 30 to 50 percent more jobs overall, according to industry data. A $14,250 job closed after a 5% dealer fee beats a $15,000 job you lose to a competitor who made the payment conversation easier.

Hearth for Roofing

Hearth explicitly lists roofing as a supported trade. Their network of 18 plus lenders can finance roofing projects from $1,000 to $250,000, which covers everything from minor repairs to full premium replacements and beyond.

Key specs:

• FICO minimum: 550
• Loan maximum: $250,000
• APR range: Starts around 7.99 percent depending on credit profile
• Dealer fee: $0 per transaction (annual subscription model)
• Annual cost: $1,499 to $4,999 per year depending on plan
• Payout: 2 business days

For high-volume roofing contractors, Hearth’s subscription model saves significant money compared to per-transaction platforms. At $50,000 in annual financed volume with a 5% dealer fee alternative, you would pay $2,500 in fees. Hearth Pro costs $1,799. The savings compound as volume grows.

GreenSky for Roofing

GreenSky is the most widely used financing platform among roofing contractors by market penetration. It has deep roots in the industry through manufacturer partnerships and has been the default for many roofing companies for years.

Key specs:

• FICO minimum: Approximately 600 (not officially published)
• Loan maximum: Up to $100,000
• APR range: 0 to 29.99% depending on product
• Dealer fees: 0 to 26.6% per transaction depending on product type
• Annual cost: None
• Payout: 2 business days

GreenSky works fine for roofing companies that do low to moderate financing volume and do not want an annual commitment. The per-transaction model costs more at high volume but nothing at low volume. The regulatory history (CFPB consent order, $9 million in customer refunds, Trustpilot score of 1.6 out of 5) is worth considering when evaluating long-term partnership risk.

Service Finance Company for Roofing

Service Finance is the preferred platform for roofing contractors who want to offer the most aggressive promotional 0% APR programs. They are rated best-in-class for promotional variety and serve roofing explicitly alongside HVAC, plumbing, and windows.

Key specs:

• FICO minimum: Approximately 580
• Dealer fees: 1.25 to 24% depending on product
• 0% APR promotions: Available up to 24 months
• Loan amounts: Varies by product
• Best for: Promotional rate variety, lower credit score acceptance

Service Finance charges dealer fees on a per-transaction basis. The 0% promotional products carry higher fees (10 to 15 percent range), but for roofing companies that actively use promotional financing in their sales pitch, Service Finance has among the most flexible promotional product sets in the industry.

EnerBank (Regions Home Improvement Financing) for Roofing

EnerBank is especially strong for storm restoration scenarios. Their standout product is the Zero Interest Loan, a true fixed 0% APR product where no interest accrues during the loan term. This is different from deferred interest products. If the homeowner still has a balance at the end, they only owe interest going forward, not retroactively on the original balance.

Key specs:

• FICO minimum: Not publicly disclosed; reports 80% approval rate
• Dealer fees: 0 to 16.4% depending on product
• 0% ZIL product: True fixed 0% for term length
• Annual cost: None
• Owned by Regions Bank: Strongest institutional backing of any major contractor financing platform

For storm restoration, the ZIL is a natural fit. When a homeowner’s insurance pays for most of the roof but they have a $2,500 deductible and want to upgrade materials, a 0% financing product that covers that out-of-pocket cost with clean equal payments is easy to present. Note that contractors cannot legally pay or waive insurance deductibles. What financing covers is the homeowner’s legitimate out-of-pocket obligation.

Side-by-Side Roofing Financing Comparison

Platform	FICO Min	Max Loan	Fee Structure	Best For
Hearth	550	$250,000	$1,799/yr, $0 per job	High volume, lower credit customers
GreenSky	~600	$100,000	0 to 26.6% per job	Volume flexibility, HVAC integration
Service Finance	~580	Varies	1.25 to 24% per job	Promotional 0% APR variety
EnerBank	Not disclosed	Varies	0 to 16.4% per job	Storm restoration, ZIL 0% product

What Top Roofing Contractors Actually Do

The most effective roofing companies typically use two or three financing platforms in rotation rather than committing exclusively to one. The pattern looks something like this:

• Primary platform: Hearth or GreenSky for standard jobs where credit is decent and the homeowner wants straightforward installment financing
• Storm restoration platform: EnerBank’s ZIL product for deductible and upgrade financing on insurance jobs
• Backup for declines: Service Finance for customers who do not qualify with the primary platform but fall in the 580-620 range

Running multiple options increases overall approval rates and ensures you have a product for most credit profiles you will encounter. A homeowner who does not qualify through one platform still has options rather than a flat no.

The Financing Conversation in Roofing Sales

Roofing is often a distress purchase. The homeowner is not excited about it. They are dealing with a problem they did not plan for. The last thing they want to hear is a large total price with no flexibility on payment.

Introducing financing early in the conversation changes this dynamic. “Most of our customers pay monthly rather than all upfront. Let me show you both ways of looking at the cost.” This one sentence makes the conversation feel collaborative rather than transactional.

A $15,000 roof at $300 a month for 5 years at a modest rate is a decision most homeowners can make. A $15,000 check is a decision a much smaller number can make comfortably.

With only 9% of roofing customers currently using contractor-offered financing, the opportunity in this trade is significant. The contractors who build financing into their standard pitch are capturing the 91 percent of homeowners who are not using it yet.

The average bathroom remodel costs somewhere between $12,000 and $18,500 nationally, based on aggregated data from Angi, HomeAdvisor, and other home improvement cost trackers as of early 2026. That number represents what most contractors are quoting and what most homeowners are writing checks for when there is no financing in the room.

Add financing to the conversation, and that number changes. Not because the project cost goes up. Because homeowners who think in monthly payments make different scope decisions than homeowners who are staring at a lump sum.

Here is the data on what actually happens to average ticket size when bath remodelers offer financing, and the mechanics of why it works.

Baseline Bathroom Remodel Costs

Before getting to the impact of financing, it helps to have the cost tiers anchored:

• Minor refresh (vanity, fixtures, paint): $3,000 to $10,000
• Mid-range remodel (new tile, tub or shower replacement, updated layout): $10,000 to $25,000
• Full gut and remodel (layout change, new plumbing rough-in, custom features): $25,000 to $80,000
• Luxury remodel (high-end stone, custom cabinetry, frameless glass, heated floors): $50,000 to $150,000 plus

The national average sits in the mid-range tier, around $12,000 to $18,500. But the range is wide, and where a specific homeowner lands on that spectrum often comes down to how the financial decision gets framed in the sales conversation, not just what they originally wanted.

The Impact of Financing on Average Job Size

Contractors who offer financing as a standard part of their sales process consistently report 30 to 50 percent increases in average job size. This is not anecdotal. It comes from multiple industry sources and contractor case study data.

Hearth reports that contractors on their platform see an average 30 percent increase in job size when financing is offered. Other contractor financing platforms and sales training organizations cite similar ranges, typically 18 to 50 percent depending on the trade and how actively financing is presented.

Zintex Remodeling Group, a bath remodeling company, reports that 65 to 70 percent of their bathroom remodeling customers use financing. That means the majority of their sales are financed transactions. The homeowners who have the cash to pay outright are the minority.

One contractor case study, a HVAC company that implemented financing-first selling, documented their average ticket growing from $23,000 to $37,000, a 62 percent increase, by changing the sequence of how they presented price versus payment options.

Why Monthly Payments Change Scope Decisions

The psychology behind this is well established. Buyers who think in monthly payments have a mentally higher ceiling than buyers who think in lump sums. The question “can I afford $18,000?” triggers a different response than “can I afford $400 a month?” even when they are mathematically equivalent.

When a homeowner is thinking in monthly terms, adding an upgrade becomes an incremental decision rather than a large one. A $2,400 frameless glass enclosure upgrade becomes “about $50 a month more.” A $3,500 walk-in shower conversion with built-in seating becomes “maybe $75 a month.” Neither of those upgrades carries the same psychological weight as writing a separate check for $2,400 or $3,500.

NAHB data from 2025 confirms that bathroom remodeling was the single most common remodeling project of the year, rated common to very common by 73 percent of remodeling contractors. The demand is there. Financing helps ensure that demand converts into larger projects rather than scaled-back versions.

The Walk-In Shower and Wet Room Upsell

Walk-in showers and wet rooms are among the highest-margin upsells in bath remodeling, and they are where the monthly payment framing most directly changes the outcome.

A basic walk-in shower conversion runs $5,000 to $11,000 with an average around $8,000. A premium version with frameless glass, rainfall head, built-in seating, and large-format tile can reach $15,000 to $20,000. The difference between what a homeowner chooses often comes down to whether they are thinking about writing a $15,000 check or adding $300 a month to their financing.

Trends data from 2025 and 2026 consistently shows walk-in showers as the top bathroom feature. Thirty-seven percent of design experts in recent surveys call them a core trend. Sixty percent of slab shower designs feature frameless glass as a prevalent element. Heated floors and dual showerheads continue to gain traction.

All of these upgrades sell significantly better when financing is available because the dollar-per-month increment is small relative to the perceived value. A heated floor system that adds $2,000 to the project adds roughly $40 a month to a standard loan term. That is the cost of a streaming subscription.

How to Present the Monthly Payment in a Bath Remodel Pitch

The most effective structure is to present tiered options with both total price and monthly payment side by side. Here is an example for a mid-range bath remodel:

Option	Total Price	Monthly Payment (18 mo, 0%)	Monthly Payment (5 yr, 8%)
Standard (new vanity, tile, fixtures)	$12,000	$667	$243
Plus walk-in shower conversion	$18,500	$1,028	$375
Premium with frameless glass and heated floor	$24,000	$1,333	$486

When a homeowner sees the premium option at $486 a month rather than $24,000 total, the upgrade decision becomes much easier to make. The $6,000 gap between standard and premium becomes a $243-per-month gap. That is a completely different decision psychologically.

What Happens to Close Rate

It is not just job size that goes up. Close rate improves too. Hearth data indicates contractors see an average 18 percent improvement in close rate when financing is offered. Homeowners are roughly twice as likely to hire a contractor who offers financing over one who does not, according to contractor financing platform research.

This makes intuitive sense. If two bath remodelers show up and quote similar prices, and one offers flexible monthly payment options and one does not, the one who makes the financial decision easier has a structural advantage.

How to Get Started Offering Financing in Your Bath Remodeling Business

The barrier is lower than most contractors expect. Platforms like Hearth set up in a day or two, require no minimum volume commitments, and include the soft pull pre-qualification tool you can use in the home during your sales presentation.

The key habit to build is presenting financing at the start of the conversation, not at the end. “Before I walk through everything, I want to mention that most of our customers pay monthly instead of all upfront. I will show you both ways of looking at the cost so you can decide what works for you.” That framing changes the entire shape of the conversation that follows.

The data is clear: 65 to 70 percent of bathroom remodeling customers are open to financing. Most contractors who do not offer it are leaving a significant portion of available revenue on the table every year.