The best HVAC contractor financing program for most shops in 2026 is Hearth, because its flat subscription (Pro plan at $1,799 per year) replaces the 8 to 15 percent dealer fees that promotional products carry on platforms like GreenSky. Manufacturer dealers running seasonal 0% campaigns should keep Regions (formerly EnerBank), and low-volume shops should start with Wisetack's pay-per-job model at 3.9% per financed job. Here are all five programs ranked, with verified 2026 fees.
Key takeaways
- Hearth's flat annual plans ($1,499 to $4,999 per year, per its published pricing) break even against typical dealer fees at roughly $36,000 in financed volume per year.
- Wisetack charges no subscription and a base fee of 3.9% per financed job, funds loans from $500 to $25,000, and approves homeowners with scores as low as about 540.
- GreenSky is no longer a Goldman Sachs company: a Sixth Street-led group (with KKR, Bayview, and CardWorks) completed its purchase in March 2024, and promotional dealer fees still run about 8 to 15 percent.
- EnerBank no longer exists as a brand; its same-as-cash manufacturer programs now run under Regions Home Improvement Financing after the $960 million acquisition.
- Service Finance Company, owned by Truist since 2021, offers 50+ loan products with dealer fees reported from 1.25% up to 24% depending on the promo.
The 5 best HVAC contractor financing programs compared
| Program | Fee model | Typical dealer cost | 0% promo products | Best for |
|---|---|---|---|---|
| Hearth | Flat annual subscription | $1,499 to $4,999 per year, no per-job fee | No (marketplace loans only) | Shops financing $36,000+ per year |
| Wisetack | Per-job fee | 3.9% base per financed job | Limited (no deferred-interest promos) | Low-volume shops and first-timers |
| Regions (formerly EnerBank) | Per-job dealer fee | Roughly 4 to 7% on same-as-cash | Yes | Manufacturer dealers running seasonal promos |
| Service Finance Company | Per-job dealer fee | 1.25% to 24% depending on product | Yes | Established dealers wanting a direct lender |
| Synchrony HOME | Per-job merchant fee | Varies; 2026 buydowns up to 6% | Yes (6 to 60 month promos) | Shops selling repeat service on a revolving line |
How we chose
We ranked these programs on four things: total cost to the contractor at realistic HVAC volumes, whether the program supports the 0% seasonal promotions HVAC selling depends on, approval reach for average-credit homeowners, and platform stability (ownership, regulatory history). Fee figures come from each company's published pricing where it exists, and from attributed industry reporting where it does not; GreenSky and Service Finance do not publish full fee schedules, so those appear as ranges. We model costs on a typical $8,000 to $15,000 replacement ticket.
1. Hearth: best overall for volume shops
Hearth wins for any HVAC shop that finances more than about $36,000 in projects per year, because its cost is flat while everyone else charges per job. Hearth's published pricing lists three annual plans (Essentials at $1,499, Pro at $1,799, Elite at $4,999) plus a one-time $99 setup fee, and homeowners get offers from a marketplace of 18 lenders on loans from $1,000 to $250,000 with terms of 2 to 12 years.
Run the math on a mid-size shop. Finance $150,000 in systems through per-job platforms at a 7% average promotional dealer fee and you hand back $10,500. On Hearth Pro the same volume costs $1,799, an effective 1.2%. We break down the full fee model in our Hearth guide for HVAC contractors.
Pros:
- No per-job dealer fee, so margins on financed jobs stay intact
- Soft credit pull for homeowners, which lowers kitchen-table resistance
- 18-lender marketplace reaches lower credit tiers than single-lender programs
- Cost is predictable regardless of how many jobs you finance
Cons:
- No true 0% deferred-interest promos, so manufacturer-style seasonal offers need a second program
- The subscription is a sunk cost if you finance only a handful of jobs
Best for: shops doing steady replacement volume who are tired of eating dealer fees. See if Hearth makes sense for your shop here.
2. Wisetack: best for low volume and first-timers
Wisetack is the right entry point for a shop that finances fewer than roughly $36,000 in jobs a year, because you pay nothing until a homeowner actually borrows. Wisetack's published terms list no subscription and no setup cost, a base fee of 3.9% per financed transaction, loans from $500 to $25,000, terms of 3 to 60 months, and APRs from 0% to 35.9%. Approval reaches down to about a 540 credit score, one of the lowest floors in the trade.
On a $10,000 condenser-and-furnace replacement, the 3.9% base fee costs you $390. A shop financing three such jobs a year pays about $1,170 total, well under any subscription. The $25,000 loan cap fits nearly every residential HVAC ticket, though it rules out large whole-home projects. Our full Wisetack review covers approval rates and payout timing.
Pros:
- Zero fixed cost; you pay only when a job is financed
- Approval floor around 540 FICO captures average-credit emergency buyers
- Application and approval happen in minutes by text link
Cons:
- No manufacturer-style deferred-interest promotions
- $25,000 cap excludes premium multi-system or geothermal projects
- Fees rise above 3.9% on longer promotional terms
Best for: solo techs and 1-2 truck shops testing financing for the first time. See how it stacks up in Hearth vs Wisetack.
3. Regions Home Improvement Financing: best for manufacturer seasonal promos
Regions is the program to keep if your shop is a Carrier, Lennox, or similar dealer running seasonal 0% campaigns, because the manufacturer programs that power those offers largely run through it. A fact worth updating in your head: EnerBank no longer exists as a standalone brand. Regions Bank bought EnerBank USA for $960 million in October 2021 (per Regions' own press release) and now operates the platform as Regions Home Improvement Financing, keeping the same-as-cash and deferred-interest products HVAC promotions are built on.
Dealer fees on same-as-cash products typically run in the 4 to 7 percent range depending on term, often below what open-market platforms charge for equivalent 0% offers because part of the cost sits inside the manufacturer program. On a $12,000 system at 5%, that is $600 against the promotion that closed the sale. We compare the two models directly in Hearth vs EnerBank (Regions).
Pros:
- Purpose-built same-as-cash products for spring and fall campaigns
- Manufacturer program pricing often beats open-market promo fees
- Bank-owned platform with long HVAC history
Cons:
- Best pricing requires an active manufacturer dealer relationship
- Per-job fees still stack up at high volume
Best for: manufacturer dealers whose sales calendar depends on 0% seasonal offers. If you run these, read how 0% APR contractor financing actually works before quoting it.
4. Service Finance Company: best direct-lender alternative
Service Finance Company suits established dealers who want a GreenSky-style program from a direct lender rather than a marketplace. The company has been owned by Truist since its 2021 acquisition and describes itself as a nationally licensed sales finance company and approved FHA Title I lender with more than 50 financing products, including both promotional and standard installment loans. Homepros' survey of HVAC-industry financing providers reports dealer fees from 1.25% up to 24% depending on the loan product, so the promo you pick matters enormously.
Because Service Finance underwrites as a direct lender, it has more flexibility on borrower profiles than a rigid single-bank program, and its product menu was built around HVAC and home improvement trades. Get the fee schedule for the specific promos you plan to run before enrolling; a deep 0% promo at the top of that fee range can erase the margin on a competitively bid system. Our Hearth vs Service Finance comparison runs the numbers side by side.
Pros:
- 50+ loan products covering promo and standard installment terms
- Direct-lender underwriting flexibility, backed by Truist
- Trade-specific program structure familiar to HVAC dealers
Cons:
- Fee schedule is not public and varies widely by product
- Deep promotional products carry some of the highest dealer fees in the industry
Best for: established dealers who want promo depth without a marketplace middleman.
5. Synchrony HOME: best for revolving credit and repeat service
Synchrony HOME earns its slot for shops that want homeowners on a reusable credit line instead of a one-time installment loan. The Synchrony HOME card offers promotional financing of 6 months on purchases of $299 to $1,998.99 and 12 months on $1,999 or more, with enrolled partners able to offer terms up to 60 months, per Synchrony's published card terms. For HVAC specifically, Synchrony's 2026 manufacturer promotions (its York program is one published example) include contractor rate buydowns of up to 6%, claimed as rebates after funding.
The revolving structure is the real differentiator: a homeowner who financed a $9,000 system on the card can reuse the same line for next year's repairs and maintenance agreements without reapplying. Many homeowners already hold Synchrony retail accounts, which smooths approval conversations. See our Hearth vs Synchrony HOME breakdown for the full comparison.
Pros:
- Revolving line supports repeat service revenue, not just the install
- Wide consumer brand recognition from retail card programs
- Manufacturer-linked 2026 promotions with published buydown rebates
Cons:
- Deferred-interest structure needs careful explanation to homeowners
- Merchant costs on deep promos are comparable to GreenSky-level fees
- Rebate-claim paperwork adds an admin step (claims due within 30 days of funding)
Best for: shops with strong maintenance-agreement programs in Synchrony-aware markets.
Where GreenSky stands in 2026
GreenSky remains the volume leader in home improvement point-of-sale lending, with a network of more than 10,000 merchants, but two facts should shape how you weigh it. First, ownership changed: a consortium led by Sixth Street, with KKR, Bayview Asset Management, and CardWorks, completed its purchase of GreenSky from Goldman Sachs in March 2024. Second, cost: reported dealer fees run about 3 to 6 percent on standard loans and 8 to 15 percent on 0% promotional products, and GreenSky does not publish a standard fee schedule.
The regulatory history is also worth knowing when a rep pitches you. In July 2021 the CFPB issued a consent order against GreenSky over thousands of unauthorized loans, requiring up to $9 million in loan refunds or cancellations and a $2.5 million civil penalty, per the CFPB's public enforcement records. None of that makes GreenSky unusable; brand recognition with homeowners is real. But on a $12,000 system, a 9% promotional dealer fee is $1,080 out of your margin, which is why the Hearth vs GreenSky dealer fee math and the wider list of GreenSky alternatives are worth reading before you enroll.
Which program should your shop choose?
Choose Wisetack if you finance fewer than about four jobs a year or want a no-commitment start. Three financed $10,000 jobs cost roughly $1,170 in fees, less than any subscription.
Choose Hearth if you finance $36,000 or more per year. At $100,000 financed, per-job fees at 7% cost $7,000 against Hearth Pro's $1,799, a savings of about $5,200 annually. The dealer fee breakdown shows where that money goes.
Choose Regions or Service Finance if seasonal 0% promotions drive your sales calendar. Keep the manufacturer program for promos and consider adding Hearth for homeowners who refuse deferred interest; running two programs is common and covers more buyer situations.
Choose Synchrony HOME if your business model leans on maintenance agreements and repeat service, where a revolving line keeps the payment relationship open.
How we put this together
We compared published pricing pages (Hearth, Wisetack, Synchrony), company and acquirer press releases (Regions, Truist, Sixth Street, Goldman Sachs), CFPB enforcement records, and industry fee reporting from Homepros for the programs that do not publish schedules. Cost scenarios use typical HVAC replacement tickets of $8,000 to $15,000. Figures were last verified in July 2026; dealer fees vary by agreement, so confirm your exact schedule before enrolling.
Frequently asked questions
What does HVAC contractor financing cost the contractor?
Contractor cost is either a flat subscription ($1,499 to $4,999 per year on Hearth's published plans) or a per-job dealer fee that runs from 3.9% on Wisetack's base product to 8 to 15 percent on 0% promotional loans through platforms like GreenSky. The homeowner's interest rate and your dealer fee are separate costs; a 0% offer for the homeowner is usually the most expensive product for you.
Which HVAC financing program approves the most homeowners?
Marketplace and low-floor programs approve the widest range: Wisetack publishes approvals down to about a 540 credit score, and Hearth's 18-lender marketplace lets multiple lenders compete for one application, which helps average-credit borrowers. Single-lender bank programs tend to be tighter on marginal credit profiles.
Can an HVAC shop run two financing programs at once?
Yes, and many volume shops do exactly that. A common 2026 setup pairs a manufacturer program through Regions or Service Finance for seasonal 0% promotions with Hearth or Wisetack for homeowners who want a simple installment loan without deferred interest.
Is GreenSky still safe to use after the ownership change?
GreenSky is operating normally under its Sixth Street-led ownership group, which completed the purchase from Goldman Sachs in March 2024, and its merchant network still exceeds 10,000 contractors. The practical concern is not stability but cost: promotional dealer fees around 8 to 15 percent are high relative to flat-fee and pay-per-job alternatives.
What happened to EnerBank?
EnerBank was acquired by Regions Bank in October 2021 for $960 million and its products now run under the Regions Home Improvement Financing name. The same-as-cash and deferred-interest loans behind manufacturer HVAC promotions continue under the Regions brand, so existing dealer relationships carried over.
Do 0% APR HVAC offers really cost the contractor money?
Yes: the lender recovers the interest it gives up by charging you a larger dealer fee, typically 8 to 15 percent on deep promotional products versus 3 to 6 percent on standard loans. Price your promotional jobs with that fee built in, or steer homeowners toward standard-rate products when a promo is not the deciding factor.
